When you travel outside of countries, your first spot is in the airport, go duty-free, and see many travelers pass by and shop around. Those retailers sell their products to people who come worldwide; you can say this business channel is global and engages with many different cultures of consumers. People might come from Asia, Europe, Africa, the Middle East, United States, or anywhere.
Doing business with other cultures is more common everywhere; it requests more than just a knowledge of the language or product. It is also engaged with the awareness of culture and communication style, or you need to hire an interpreter to help you reach your goal. You may be good at communicating with people of your same culture or can get a great deal with business. Still, when you face the different cultures’ consumers or vendors, your obstacles have increased because of cultural barriers. For example, some Asian cultures accept bargaining or price negotiations, while some Western cultures sell out the products with the fixed or discount prices. The cultural difference is significant differentiation between collectivism (high context value) and individualism (low context value).
Effective communication and understanding the culture are vital when you run a global or international business. Some business owners themselves did not have many opportunities to travel the world or socialize with international people. They face obstacles when doing business with other cultures. Sometimes, you hire interpreters or business consultants to help them. Some companies have a long-term perspective of growing international trade; they prefer to invest in cross-cultural training, cultural conflict resolution, and communication, which bring them a more profitable and significant relationship with other cultures.
A few training courses will help the business owners to understand how to negotiate, communicate, and socialize with people of different cultures, such as “doing business with other cultures,” “cross-cultural training,” “cultural conflict resolution. However, culture matters and cultural benefits in many business areas.